Students in Commercial Production will learn everything they need to know about production and get hands-on practical experience producing a 15 second commercial and a 1-to-5-minute public service announcement (PSA). Starting with advertising basics, then moving through preproduction (scripting, storyboarding, shot listing), students become knowledgeable of all the gear required, and how to operate it, when shooting on location with a crew.
Upon completion of this course, the successful student will have reliably demonstrated the ability to:
- Knowledgably define why video is a popular format for business advertising.
- Create a creative brief.
- Demonstrate the ability to operate a camera.
- Demonstrate the ability to operate sound equipment.
- Demonstrate the ability to effectively collaborate with on-location crew members and manage production logistics.
- Produce a 15 second commercial.
- Produce a public service announcement (PSA) for a not-for-profit organization (NFP).
With roots in painting and 15+ years of DSLR experience, I transitioned into filmmaking to pursue visual storytelling. In 2020, I studied Directing and Post-Production at Vancouver Film School. Since then, I’ve worked as a producer and director on films like Cake and Undeveloped, while also contributing as a gaffer on local productions.
Join our programs and gain hands-on experience in high-demand creative fields. Perfect for professionals, upskillers, and career changers.
