The PDA Difference

Ramsey is a cinematographer, director, producer, editor, and co-founder of Sublunar Films in Victoria, BC. With 15 years of experience in New York City as a founding partner of Room 5 Films, he has an extensive portfolio in documentary, narrative, and commercial projects. Notable work includes the short and feature film LUCID, Seymour: An Introduction, Bodega, and Major Arcana. He has also worked as an editor on projects like Moving Midway and A Woman Like Me. Ramsey has taught cinematography and editing at NYU, the School of Visual Arts, and The Edit Center.

Santiago Cardoso is a multidisciplinary graphic designer with over 15 years of experience in branding, editorial, web design, and social media strategy. Originally from Mexico City, he has collaborated with agencies and brands such as Tyson Foods, Pfizer, and Phillips Brewing, as well as with cultural institutions and startups in both Mexico and Canada. Santiago is passionate about visual storytelling and mentoring emerging creatives. He currently lives in Victoria, B.C., where he teaches and continues exploring new creative outlets. 

Graduated from the Art institute of Pittsburgh with a bachelor’s degree in 2004. Worked in social gaming at Backstage Technologies (2009) and Gamehouse Canada (2013) where I contributed graphics and artwork for popular social media games like Family Feud & Let’s Make a Deal. Employed as a Video editor and motion graphic artist for Stream of Consciousness media producing motion graphics for Pink Shirt Day (2021-2023), Burning Man’s Online festival (2020),  Animated the year in review with Truthdig.com  A Truthdig carol (2023) winning the LA Press Club Award 2024 for Animation and Motion Graphics. Taught as an instructor at VSBT(2005-2009), Q college (2013-2017), VIW Project (2017-current) & Camosun college (2023-current).

Vida Akef is a graphic designer, illustrator, and educator with experience in Canada and abroad. She holds a BA in Graphic Design, an MA in Illustration, and a PhD in Philosophy of Art from the University of Tehran, as well as a Graphic Design diploma from Pacific Design Academy in Victoria. Vida has taught at Pacific Design Academy and previously lectured at universities in Tehran, while continuing her work in print, branding, motion graphics, and digital media. 

Alexander’s work in advertising design began at a young age, starting with a T-shirt company followed by professional training in Art Direction and Creative Leadership. Through design agencies he founded, advertising agencies he contracted for, or positions at tech companies—Alexander has had a hand in designing branding and ads for over 300 clients including Bolthouse Farms, Microsoft, Disney, DoorDash, and Quicken. 

I’m an Architectural Technologist with a passion for teaching and a strong proficiency in AutoCAD, Revit, and Building Technology.  I enjoy sharing knowledge and helping future professionals grow in the field of architecture and construction. Outside the classroom, I work as a Project Manager, contributing to the development of the new hospital up in Duncan and when I’m not working, you’ll usually find me exploring Victoria or at home hanging out with my cat, Billie :) 

Javiera Lara-Faure is a Senior Interior Designer with over 20 years of experience leading residential and commercial projects from concept to completion. She specializes in creating thoughtful, client-centered designs that balance function, beauty, and innovation. Her career spans a wide range of project types, including high-end custom homes, multi-unit residential, senior living communities, and heritage restorations. Javiera has collaborated closely with architects on modern home design, contributing creative solutions, detailed drawings, and 3D visualizations that bring bold concepts to life. She is highly skilled in CAD drafting, 3D modeling, and a variety of design software, with a strong understanding of building codes and construction coordination. Fluent in Spanish, Javiera brings strong communication and organizational skills to every project, thriving on the responsibility of carrying designs forward and delivering spaces that bring lasting joy to her clients.

Ryan is a professional photographer and photo printer with a background in architecture and landscape imagery. He holds a Photography diploma from PDA and a Media Arts certificate from Sheridan College. He shoots real estate, events, portraits, and landscapes, and prints both commercial and fine art. Outside work, he enjoys surfing, camping, and running in Victoria.