Design Skills & Technology Courses

Next intake: April 07, 2026

Social Media Marketing

This course provides students with a comprehensive understanding of social media marketing principles and strategies, specifically tailored for graphic designers. It focuses on creating, designing, and managing content for social platforms, with an emphasis on visual communication and brand storytelling. Students will learn how to leverage social media effectively to promote products, services, and personal brands, while gaining hands-on experience in developing and executing social media marketing campaigns. By the end of the course, students will be able to create compelling visual content, market their designs strategically, build brands that resonate with audiences, attract and grow a following, and develop effective strategies.

Learning Objectives


Upon completion of this course, the successful student will have reliably demonstrated the ability to:

  • Identify key features, functions, and roles of various social media platforms within digital marketing and visual communication.

  • Identify social media principles and branding concepts and their relationship within brand storytelling.

  • Create visually engaging, platform-specific content that applies design principles and supports consistent brand identity.

  • Use social media tools to plan, schedule, and manage content while maintaining a cohesive online presence.

  • Critically analyze audience behavior, platform features, and performance data to inform content creation and marketing decisions.

  • Develop targeted content plans and marketing strategies based on audience needs, platform strengths, and campaign goals.

Course Delivery

In-person

Next Start Date

April 07, 2026

Class Time

Fridays
1:30am - 3:30pm

Course Length

12 weeks
(Total 24 hours)

Tuition

$500 (CAD) tax incl.

Meet your instructor

Caroline Mitic

INSTRUCTOR – Graphic Media Design

Make time for your creativity.

Join our programs and gain hands-on experience in high-demand creative fields. Perfect for professionals, upskillers, and career changers.

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