class 1:

Introduction to the course – introduction to the PDA computer environment – overview of projects and tasks – discussion – the creative brief.

class 2:

The overall design environment – visual messages – graphic design as visual communication – understanding basic design principles – concept development.

class 3:

Introduction to Adobe Photoshop – combining design elements – visual hierarchy –   – use of imagery – use of illustration – use of photography.

class 4:

Typography – communicating via fonts – combining type with imagery – graphic design as a business tool.

class 5:

Package Design – perceiving visual messages  – visual impact – logo design – the role of colour in graphic communication.

class 6:

Editorial Design – visual hierarchy – basic page layout principles – creating and using a grid – visual flow.

class 7:

Introduction to InDesign – business Design – branding – corporate Identity – Stationery, letterheads, business cards – corporate graphic systems – company graphic styles.

class 8:

Brochure design – brand design – graphic design for retail – defining and designing for specific audiences – vehicle design.

class 9:

Presentation Design – packaging and presenting work – collaboration with clients – PowerPoint and Keynote design.

class 10:

Kinetic Design – movement and design – graphic design on the web – graphics for film and television.

class 11:

Digital Design – concept development – evaluating design proposals – information design and flow – user experience.

class 12:

Final presentations – course review – final Q & A.