Part-Time Evening Class
Social media has exploded into public consciousness and transformed how brands and consumers communicate. Learn the foundational social media skills that hiring managers look for in job candidates.
Students will gain a comprehensive understanding of the skills and tools associated with Social Media Marketing.
Through a series of lectures and projects students will demonstrate the ability to:
• See how real-world businesses use social media for marketing and communication.
• Gain a basic understanding of social media analytics and content performance metrics.
• Understand content creation requirements for major social media networks.
• Learn copywriting tactics for user engagement, public relations, and customer service.
• Create and manage a real social media brand page.
• Create social media content.
• Create a real social media ad campaign and track results.
Course Length: 6 weeks, 36 hours
Materials Needed: Paper and Pen
Next Program dates: November 1st, 2022
Course Hours: 5:30 – 8:30pm. Tuesdays & Thursdays
Fees: $595.00 taxes included.
This program does not require approval by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training. As such, PTIB did not review this program
Class 1:
The social media landscape for business
Class 2:
Content creation requirements for social media
Class 3:
Copywriting for common business use cases
Class 4:
Understanding user engagement.
Class 5:
Social media networks in-depth
Class 6:
An intro to social media analytics.
Class 7:
An intro to social media advertising platforms
Class 8:
Social media ad campaigns basics
Class 9:
Using data to lower campaign costs.
Class 10:
Campaign performance reporting
Class 11:
Social media ethics.
Class 12:
Guest Lecturer (topic TBD)
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WHOSE RELATIONSHIP WITH THESE LANDS CONTINUES TO THIS DAY.
