Part-Time Evening Classes at PDA

Social Media Marketing

Social media has exploded into public consciousness and transformed how brands and consumers communicate. Learn the foundational social media skills that hiring managers look for in job candidates.

Students will gain a comprehensive understanding of the skills and tools associated with Social Media Marketing. 

Through a series of lectures and projects students will demonstrate the ability to:

• See how real-world businesses use social media for marketing and communication.

• Gain a basic understanding of social media analytics and content performance metrics.

• Understand content creation requirements for major social media networks.

• Learn copywriting tactics for user engagement, public relations, and customer service.

• Create and manage a real social media brand page.

• Create social media content.

• Create a real social media ad campaign and track results.

Course Length: 6 weeks, 36 hours

Materials Needed: Paper & Pen

Program Start: 
September 2019

Course Hours: 5:30pm-8:30pm. Tuesdays & Thursdays

Fees: $495.00 taxes included.

Course Outline:

Class 1:
The social media landscape for business

Class 2:
Content creation requirements for social media

Class 3:
Copywriting for common business use cases

Class 4:
Understanding user engagement. 

Class 5:
Social media networks in-depth

Class 6:
An intro to social media analytics. 

Class 7:
An intro to social media advertising platforms

Class 8:
Social media ad campaigns basics

Class 9:
Using data to lower campaign costs. 

Class 10:
Campaign performance reporting

Class 11:
Social media ethics. 

Class 12:
Guest Lecturer (topic TBD)



A creative spirit by nature, and a business enthusiast by upbringing, Lindsay is a digital marketing and communications professional with experience in sales, client relationship management, brand management, research marketing, web design, digital marketing and social media management. She graduated from Thompson River University in 2016 with a Bachelor of Social Sciences, with a focus on English. Lindsay currently runs Gilded Blooms Communications while also sharing her experience with her students as part of a marketing program at a local design school.

Classes with insufficient registration will be cancelled. Should this occur, a full refund will be issued. So don't delay, register today!

Please call 250-383-3631 for more information.