Part-Time Evening Classes at PDA

Intro to Graphic Design

This course gives a comprehensive overview & introduction to the Graphic Design environment. You will be introduced to two of the most important applications: Photoshop & InDesign.

This course is designed to be an introduction to the world of Graphic Design. It will explore the various areas of communication that utilize commercial graphic design. 

This course is designed to give you a comprehensive background overview and introduce you to the overall graphic design environment. You will be introduced to two of the most important software programs used in Graphic Design: Photoshop and InDesign. You will learn about some of the basic roles of a graphic designer through a series of practical projects with an emphasis on print material. After this course you will be familiar with the contemporary graphic design environment and be prepared to handle various graphic design projects. You will understand how to work to a project brief and take creative decisions. The course will also deal with creating effective presentation materials for the business environment.

Course Length: 6 weeks, 36 hours

Materials Needed: 
A binder or notebook to keep notes and handouts.
Layout pad and pencils.

Program Start: 
September 12, 2017

Course Hours: 5:30pm-8:30pm. Tuesdays & Thursdays

Fees: $495.00

Course Outline:

Class 1:
Introduction to the course - introduction to the PDA computer environment - overview of projects and tasks – discussion - the creative brief.

Class 2:
The overall design environment - visual messages - graphic design as visual communication - understanding basic design principles - concept development.

Class 3:
Introduction to Adobe Photoshop - combining design elements - visual hierarchy -   - use of imagery - use of illustration - use of photography.

Class 4:
Typography – communicating via fonts - combining type with imagery - graphic design as a business tool.

Class 5 :
Package Design - perceiving visual messages  - visual impact - logo design – the role of colour in graphic communication.

Class 6:
Editorial Design - visual hierarchy - basic page layout principles – creating and using a grid – visual flow.

Class 7:
Introduction to InDesign - business Design – branding - corporate Identity - Stationary, letterheads, business cards - corporate graphic systems - company graphic styles.

Class 8:
Brochure design - brand design - graphic design for retail - defining and designing for specific audiences - vehicle design.

Class 9:
Presentation Design - packaging and presenting work - collaboration with clients - PowerPoint and Keynote design.

Class 10:
Kinetic Design - movement and design - graphic design on the web - graphics for film and television.

Class 11:
Digital Design - concept development - evaluating design proposals - information design and flow - user experience.

Class 12:
Final presentations – course review – final Q & A.



Educated in England, Derek worked in the advertising & design world in London, Montreal and Toronto. He moved to Victoria in 2014 from Toronto where he was a professor in the Advertising Program at Sheridan College School of Business. He created and taught a number of courses focused on using design, branding, software and creativity to maximize communication in business, presentation and self-promotional material. He was an award winning Art Director and Creative Director at a number of leading international advertising agencies and was responsible for creative work on major brands including Kellogg’s, Unilever, Labatt Breweries, Toronto Blue Jays, Kraft Foods, and Lipton.

Classes with insufficient registration will be cancelled. Should this occur, a full refund will be issued. So don't delay, register today!

Please call 250-383-3631 for more information.