Fashion Industry

Full-Time Two Year Diploma :
Next intake January 2, 2018.  *** Information Night Thursday, Aug 31 from 4-6 PM ***

Taught in a creative environment with a hands-on approach, our studio is equipped with industrial sewing machines, layout tables, professional dress forms and mannequins. 

Why you should study with us:

With courses in pattern drafting and construction techniques, fashion history, textiles, design and draping, students will develop a strong foundation in fashion design, while learning about the business of Fashion.

Our students are creative, artistic, and inventive self-starters who think critically and are open to new ideas and team collaborations. They thrive under pressure and are intent on finding success in the exciting world of fashion. The Pacific Design Academy aims to provide the ideal learning environment to nurture these qualities and further develop the design and technical skills necessary and relevant to the fashion industry. Our alumni have become Design Entrepreneurs, Assistant Designers, Technical Designers, Merchandisers, and Product Developers. The fashion industry is vast and exciting; opportunities exist for those with passion, direction, and skill.

Our instructors are working professionals who bring current content and industry expertise into the classroom. They design projects and create learning opportunities that spark imagination and allow students to master communication, design, and promotional skills. Instructors provide a supportive environment making it possible for students to express their creativity and build their expertise.

The fashion program is delivered on a concept to consumer platform. Courses in Fashion History, Textiles, and Concept Development allow students to form the foundation of their design ideas. Courses in Communication, Design Fundamentals, Illustration and Digital Imaging enable students to communicate and prove those concepts, while the courses in Pattern making and Construction give students the ability to physically create their designs and ready them for market. Students develop marketing skills through courses in Fashion Marketing, Promotion and Fashion Show Production. The school, press, public, and industry are invited to various fashion events throughout the year showcasing student design talent and course work.

Tuition and Lab Fees: 
Fees for all the programs are listed on page 3 of our Application Form.

Full Time Application Form
PDA Fashion Show Compilation.

"I loved my time at PDA and hope others have as good of an experience as I did. My online portfolio showcases some of the projects I worked on and things I learned while at PDA: www.theladylikeleopard.com

MELINA M.

"I left [PDA] not only being able to make anything that I want, but I also learned about fabrics, production, and running my own business...
...I am now living my dream I have my own clothing line, won the Generation Next competition for up and coming fashion designers, and am expanding my line across eastern Canada."

SOFIA M.Z.

Course Description:

— YEAR ONE

Introduction to Fashion
In this course students explore the organization and operation of the fashion industry as a whole. Potential career avenues and job opportunities will be presented and discussed. Students will have the opportunity to visit local designers and apparel production facilities to see the fashion industry in operation.

Digital Imaging for Fashion
Using the Mac operating system in conjunction with the Adobe design software, students will learn how to create digital illustrations. Working with Adobe Illustrator, students will become versed in the use of tools for drawing shapes and creating illustrations. Students will then learn how to scan existing work, art, images and even fabric swatches into Adobe Photoshop in order to manipulate and colour their designs.

Design Fundamentals
Using concept boards and illustrations, students study the elements and principles of good design and learn basic colour theory. Students create projects that demonstrate how colour is used to create stimulating colour palettes and dynamic colour combinations in their apparel designs.

Fashion Illustration
Students will gain an understanding of the basic anatomy of the human body and learn how structure, balance, and movement of the human form are incorporated into fashion images. Emphasis is placed on visual awareness of perspective and proportion. Using colour and mixed media, students will learn to illustrate garments for the apparel industry and render a true fashion image.

History of Fashion
This course is a survey of fashion from the Renaissance to the modern era. The type of costumes worn in a given time period and the social and economic influences aiding their development will be presented. Visual material is provided to support discussion and understanding of apparel for each of the time periods studied. Students create visual presentations inspired by historical period dress.

Patternmaking I, II, III
The principles of pattern development and manipulation will be demonstrated and practiced through patternmaking exercises and assignments. Students will draft basic block patterns using standard measurements and learn how to manipulate them to achieve stylized designs. Throughout the terms in the first year, students will study skirts, bodices, sleeves, dresses, jackets and pants.

Garment Construction I, II, III
Through a combination of lecture and lab sessions, students will learn various construction and finishing methods used in the production of well-made garments using industrial equipment. Students will create a construction sample book demonstrating their acquired sewing skills as well as garments of original design developed from their own patterns. This course is closely linked to courses in Patternmaking.

Professional Communication
This course is an introduction to professional communication within the workplace. Students will learn basic strategies for creating engaging correspondence, reports, and research documents while developing oral and visual presentation skills through in-class presentations and assignments.

Fashion Awareness
This course is an exploration of the contribution, methods, and focus of the major fashion designers of the 20th century and their influence on current fashion. Current events and trends within the fashion industry will the studied and explored through research and assignments.

Textiles
Understanding textile composition and production provides the knowledge needed to make informed decisions regarding fabric suitability and care. This course provides a broad overview of textile topics including the examination of natural and synthetic fibres, how fibres are made into yarns, which in turn are made into cloth. The weaving process, dying, printing and fabric finishes will also be explored. Performance, care, and labeling laws are also covered.

Technical Fashion Drawing
This course is an introduction to the concept of fat sketching and emphasizes the development of technical drawings for specification development, storyboard presentations, merchandising fashion lines, and communicating apparel design intent clearly. Students practice their flat sketching skills in Adobe Illustrator and learn how to develop industry appropriate specification sheets for their designs.

Concept Development
This course is a more in-depth look at Design Fundamentals. Students will develop their fashion design ideas into complete collections. Students will create and produce storyboards for their final fashion show garments, going into details such as target market, customer profile, mood boards, colour boards and learn to confidently give reasons behind choices.

Fitting and Pattern Alteration
In this course the basic principles and techniques of apparel fitting and pattern alteration will be demonstrated and practiced. Students will learn how to recognize good fit, employ basic fitting techniques, and alter basic patterns to correct common apparel fitting issues. Student will be introduced to industry methods of communicating fit issues through spec measurements and pattern correction illustrations.


— YEAR TWO

Draping
The study of three-dimensional draping techniques teaches students visual awareness of how fabrics will behave when hung on the human form and demonstrates the principles of fit. While handling fabric, students acquire a feel for fabric drape-ability in relation to the dimensions and silhouette of a dress form and in turn a human figure. Couture embellishment and construction techniques will be demonstrated and practiced.

Tailoring
This is an advanced course in pattern development and tailoring construction. Students draft and create patterns for structured jackets and coats, and practice tailoring techniques to construct structured garments of their own design.

Product Development
This course guides the student in the development of their first complete fashion collection. Students begin with developing their line through research and storyboard development, fabric sourcing, computer flat sketching, spec sheet development, costing, and production planning. Students will present their line and receive feedback as to its viability in the current fashion marketplace. The focus is on creating a collection of marketable garments that will be developed and constructed for showing in the year-end fashion event.

Business of Fashion
Cultivating strong entrepreneurial business skills is the focus of this course. Students will study the fashion business cycle and the key business skills required in running a successful fashion business. Students will research and create a complete working business plan for a fashion related business of their choice.

Apparel CAD
Students will work with the Optitex software to practice computerized patternmaking, digitizing, grading and marker making. The 3D component of the software will be introduced and students will generate 3D samples of their original designs within the computer software.

Fashion Illustration
Through a series of discussions, demonstrations and assignments, students will explore illustration and painting techniques that effectively communicate design intent. Students will use the skills learned in the illustration of their final collection and the development of their fashion portfolio.

Collection Production
In this course students use the fashion collection designed in the Product Development course and implement and produce their garment designs using industry standard patternmaking and construction techniques. Students will present their collections to instructors and fashion industry representatives and have them assessed for quality and marketability. Final collections will then be shown in the year-end fashion event.

Fashion Styling
Students explore fashion styling through creating and experimenting with apparel and accessories to create specific fashion looks and themes. Students will create and style their own looks for editorials, catalogues, and the runway for their final collections and fashion show.

Fashion Photography
The basic principles of digital photography will be demonstrated and practiced. In this hands-on course, students will actively photograph and experiment with a variety of photography techniques and lighting styles used in dynamic fashion photo shoots.
*This course requires students to have access to a digital camera for completion of class projects.

Grading and Production
Industrial apparel sizing and grading theory are introduced and practiced using manual and computer grading techniques. Students will create graded specification charts and produce sizing sets for basic patterns and develop an understanding of marker making and other production processes used in the apparel industry.

Fashion Marketing and Promotion
The visual and theoretical concepts of fashion marketing and promotion will be introduced and practiced. This course will cover promotion, advertising, and e-marketing strategies used in the fashion industry. Social media, website development, and blog creation will be covered in depth through assignments focusing on fashion branding and promotion.

Portfolio Design
The portfolio is the primary tool used to document the experience, training, skills and accomplishments of each student. The focus of this course is to develop a strong fashion portfolio that represents each student’s strengths and showcases his or her best work. Students will develop their portfolios, resume’s and cover letters as well as practice interviewing skills to prepare them for entrance into the fashion industry.

Fashion Show Production
In this course students will be guided through the process of planning, promoting, managing and producing the year-end fashion show. Lead by an instructor, students enrolled in this course will be responsible for the creative direction, location, budget, schedule, model casting, and promotion of the show, which will be viewed by the industry, press, and public.

Samples of Student work:

Food Label Dresses
2nd Year Work
Final Designs
2013 PDA Fashion Show
2012 PDA Fashion Show

Faculty:

Caroline
Crawford
Head of Fashion Industry
Caroline was born and raised on the East coast of sunny South Africa. After high school she received a certificate in Fashion Styling & Photography, followed by a bachelor's degree in Fashion Design from Inscape Design College in Durban, South Africa. She immigrated to Canada in March 2016 and has since started her own small online clothing label, Leanne Handmade. Caroline aims to bring fresh ideas and a new outlook to her courses at PDA, she believes that encouragement, motivation, engagement, and strong instruction are the keys to producing high quality graduates, ready to join the working world.